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Research papers

The image of industry

Is French Industry valued and acknowledged by the French? What is its place in regards to other economic sectors (primary, tertiary)? Are the french favourable to large industrial firms holders of the developing life-styles?. These are the questions...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Alain Meyer
October 1, 1981
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Citation

Meyer, A. (1981a, October 01). The image of industry . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-image-of-industry-


Research papers

Using trade and technical publication as a "mini" data base

L'USINE NOUVELLE, top trade and technical publication in France because of its "rapport" with both readers and advertisers, provides a comprehensive source of data. In fact, L'USINE NOUVELLE publishes on average 15000 ads ; this represents 2400...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Alain Meyer
November 1, 1979
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Citation

Meyer, A. (1979a, November 01). Using trade and technical publication as a "mini" data base. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/using-trade-and-technical-publication-as-a-mini-data-base